Nike has been inventing game-changing products for close to 50 years. The nucleus of this innovation is a super-secret lab at Nike World Headquarters called The Innovation Kitchen.

The challenge with this project was to explain a new technology in a way that was both entertaining and educational....to question what a 'new product video' could be, and to engage the audience in a way that an interview with a product designer cannot.

Doubleday & Cartwright figured "what better way to do that than with a CARTOON!"  And so, Tales from The Kitchen was born.  Be on the lookout for more episodes!

 

Agency: Doubleday & Cartwright

Production Company: Central Planning

Executive Producer: R. Michael Lovelady

Producer/Editor: Todd Carlson

Illustration & Design: Part & Parcel

Animation Director: John Foreman

Animator: Robbie Johnstone

Animator: Jeremy Joseph

Sound Design: Drew Canulette

Music:  Henry Mancini

Music:  Shuggie Otis