CASE STUDY - ZUNE HD

Over the space of 11 months Central Planning worked with the Microsoft Zune Team to coordinate the 3D Product Renderings, Stills, Packaging Art, Marketing Animation, and Model Photography for the launch of the Zune HD. That work resulted in 13 motion graphics projects, 25 photo realistic product renderings, 2 still model shoots, a still product shoot, and 10 works of original fine art—with work taking place in California, New York, Oregon, Florida, Washington, The United Kingdom, Argentina, Germany, Panama, Australia, Japan, France and Germany.

  1. Attract loop TRT: 01:00
  2. Dorado TRT: 00:30
  3. GeoffreyTron (NYC Times Square video) TRT: 00:15
  4. Splash Animation TRT: 00:30
  5. Features: HD Radio TRT: 00:44
  6. Features: HD Video TRT: 00:48
  7. Features: Ecosystem TRT: 01:10
  8. Features: AV Dock TRT: 00:39
  9. Features: Zune Launch TRT: 00:43
  10. Features: Car Pack TRT: 00:36
  11. Features: Portable Perfection TRT: 00:48
  12. Features: Zune on XBOX TRT: 00:47

Attract Loop

Agency: Zune Creative
Creative Director: Ramiro Torres
Exec. Producer: R. Michael Lovelady
Design / Animation: 1st Ave Machine
Music: The Whip - Blackout

Splash Animation

Agency: Zune Creative
Creative Director: Ramiro Torres
Exec. Producer: R. Michael Lovelady
Design / Animation: 1st Ave Machine
Music: Wisin & Yandel

GeoffreyTron

Agency: Zune Creative
Creative Director: Ramiro Torres
Exec. Producer: R. Michael Lovelady
Producer: Kristin Swanson 
Design / Animation: National Television

Dorado

Agency: Zune Creative
Creative Director: Ramiro Torres
Exec. Producer: R. Michael Lovelady
Producer: Kristin Swanson
Design / Animation: National Television
Music: The Whip - Trash

Feature Videos

Agency: Zune Creative
Creative Director: Ramiro Torres
Exec. Producer: R. Michael Lovelady
Producer: Kristin Swanson
Design / Animation: Hush & Transport
Music: Sonic Media Studios