Nike Basketball

Prepare for March Madness

Central Planning worked with Nike Basketball to develop and film a March Madness video campaign shown during the playoffs.

The video shows 8 athletes suiting up in their NCAA Basketball team uniforms, juxtaposed with 8 die-hard hoops fans applying their pre-game war paint; followed by 8 separate school specific iterations of the project.

  1. March Madness TRT: 01:00
  2. Gonzaga TRT: 00:37
  3. Kentucky TRT: 00:39
  4. Michigan TRT: 00:37
  5. Purdue TRT: 00:39
  6. Syracuse TRT: 00:37
  7. Texas TRT: 00:37
  8. Villanova TRT: 00:39
  9. Duke TRT: 00:37

Exec. Producer: R. Michael Lovelady
Producer/Director: Todd Carlson
Director: Dennis Fitzgerald
DP: Shawn Sundby
Sound/Music: Machinehead

+ many more great people too extensive to list.