CASE STUDY - Nike Tennis

Roger v. Rival

For simplicity, Nike wanted to keep the production of this spot in-house, but needed a more robust infrastructure than was available internally. Central Planning was able to step in and provide that infrastructure seamlessly without getting in the way, or creating unnecessary layers of red tape.

(Broadcast TV + Viral)


Agency: Nike Digital
Creative/Direction: The Hoffman Brothers
Agency Producer: Mike Lay

Production Services: Central Planning
Exec. Producer: R. Michael Lovelady
Producer: Rian Moore
DP: Joe Meade

+ many more great people too extensive to list.