Nike Plus

Nike Plus Experience

Nike Plus Experience aka ‘the Bobby video’ (NIKE.COM & NIKE IN-STORE) Released at the launch of Nike+, the joint Apple / Nike smart shoe, this piece demonstrates the benefits of the Nike+ system.


Agency: Nike Brand Design Media

Director: Ramiro Torres

Exec. Producer: Marie Foley

Exec. Producer: R. Michael Lovelady

Producer: Todd Carlson

DP: Tyson Wisbrock

Steadicam: Greg Schmitt

AD: Brian Huston

Production Manager: Neil Kopp

Music: The Crystal Method

Editor: Bill Limbocker