Nike Plus Fuel Band

The Inside Story

The Nike Fuel band is an amazing and intuitive piece of technology, however what’s going on inside isn’t quite as simple.  Nike approached us in November to create a mini documentary and explain the process behind it’s development, as well as to delve into what’s actually going on underneath that matte black surface.


Creative: Central Planning, LLC

Production Company: Central Planning, LLC

Exec. Producer: R. Michael Lovelady

Producer/Director: Todd Carlson

Editor/Animator: Chris Jones

Audio: New North Sound