Central☆Planning

XBOX 16:9 Design Project

From the beginning, the relationship between the industrial design elements and the user interface design elements of the XBOX ONE was very important to Microsoft.  The 16:9 animation project showcases how these two critical pieces came together, making the XBOX ONE system a cohesive whole.

CREDITS:

XBOX Creative Director: Ramiro Torres

CP Executive Producer: R. Michael Lovelady

CP Producer: Todd Carlson

Animation House: Logan NYC

Logan Creative Director: Alan Bibby

Logan Producer : Madison Brigode

Logan Lead Animator: Kenji Yamashita