Central☆Planning

Case Study – Zune HD

Over the space of 11 months Central Planning worked with the Microsoft Zune Team to coordinate the 3D Product Renderings, Stills, Packaging Art, Marketing Animation, and Model Photography for the launch of the Zune HD. That work resulted in 13 motion graphics projects, 25 photo realistic product renderings, 2 still model shoots, a still product shoot, and 10 works of original fine art—with work taking place in California, New York, Oregon, Florida, Washington, The United Kingdom, Argentina, Germany, Panama, Australia, Japan, France and Germany.

  1. Attract Loop TRT: 01:00
  2. Dorado TRT: 00:30
  3. GeoffreyTron (NYC Times Square Video) TRT: 00:15
  4. Splash Animation TRT: 00:30
  5. Features: HD Radio TRT: 00:44
  6. Features: HD Video TRT: 00:48
  7. Features: Ecosystem TRT: 01:10
  8. Features: AV Dock TRT: 00:39
  9. Features: Zune Launch TRT: 00:43
  10. Features: Car Pack TRT: 00:36
  11. Features: Portable Perfection TRT: 00:48
  12. Features: Zune on XBOX TRT: 00:47
  • Attract Loop

    Agency: Zune Creative
    Creative Director: Ramiro Torres
    Exec. Producer: R. Michael Lovelady
    Design / Animation: 1st Ave Machine
    Music: The Whip - Blackout

  • Splash Animation

    Agency: Zune Creative
    Creative Director: Ramiro Torres
    Exec. Producer: R. Michael Lovelady
    Design / Animation: 1st Ave Machine
    Music: Wisin & Yandel

  • GeoffreyTron

    Agency: Zune Creative
    Creative Director: Ramiro Torres
    Exec. Producer: R. Michael Lovelady
    Producer: Kristin Swanson
    Design / Animation: National Television

  • Dorado

    Agency: Zune Creative
    Creative Director: Ramiro Torres
    Exec. Producer: R. Michael Lovelady
    Producer: Kristin Swanson
    Design / Animation: National Television
    Music: The Whip - Trash

  • Feature Videos

    Agency: Zune Creative
    Creative Director: Ramiro Torres
    Exec. Producer: R. Michael Lovelady
    Producer: Kristin Swanson
    Design / Animation: Hush & Transport
    Music: Sonic Media Studios