Launch Energy

In November Central Planning returned to Florida for NASA's 3rd Launch Forum, this time focusing on the challenges of providing Energy to our growing world.  It was amazing to spend time with some of the world's best minds working on one of the biggest problems facing our planet, take a moment to check out their innovations.

The Nike Air Mag

Working in total secrecy for 2 months, we helped PeetKegler and Nike PR flesh out the launch of the 2011 Nike Mag with 6 videos to support the eBay auctions of these legendary shoes.  The proceeds from the project generated millions of dollars for the Michael J. Fox foundation and helped raise Parkinson's Disease awareness, but you know what the coolest part was?  Getting to photograph the original Air Mag's from 1988 and seeing the inside of the production facility!

Also, amazing side note... the beauty shoe reveal that auto plays on this page isn't computer generated, it's an incredible piece of motion control photography shot by the fashion photographer Mario Godlewski.  And the colored lights?  The swoosh at the head and tail?  Yep, also real - done with a blur of motion control lights... pretty cool eh?

TALES FROM THE KITCHEN

Nike has been inventing game-changing products for close to 50 years. The nucleus of this innovation is a super-secret lab at Nike World Headquarters called The Innovation Kitchen.

The challenge with this project was to explain a new technology in a way that was both entertaining and educational....to question what a 'new product video' could be, and to engage the audience in a way that an interview with a product designer cannot.

Doubleday & Cartwright figured "what better way to do that than with a CARTOON!"  And so, Tales from The Kitchen was born.  Be on the lookout for more episodes!

Pillsbury

Done in conjunction with the Campbell Mithun out of Minneapolis, these info-graphic pieces answer the age old question of... "What's there to eat?".  Answer, good old American style breakfast sandwiches!

Box Tops for Education

Want to help your kid's school?  Let us show you how with Box Tops!  This series of regional spots done for Campbell Mithun (which included versions for ACME, AWG, Food Lion, and Kroger) shows parents how to help their children's schools by purchasing items they already use.

Get Fresh Air

What happens when you put Chris Bosh, Ken Griffey, DeShawn Jackson and Amare Stoudemire on a huge greenscreen stage in Miami - then add music from the Cool Kids and original artwork from Grotesk? Something good... *Directors Cut.

HP How To Part 2

In the continuing quest to explain the myriad of features HP packs into their notebooks, our friends at Transport asked us to create a science lab right out of 1965.  Take a peek and see if you can find the homage to Spinal Tap!

Fame Reel

While we'd love you to spend hours browsing through our archives, we also know quicker is often better.  So, we put this reel together as a shortcut to highlight the stars who we've worked with in the past.  Enjoy.

HP How To

Remember science class?  Remember 16mm film projectors? Remember acting so bad it was fun to watch?  Take a peek at what HP has in store for the future though the lens of 3 great retro 60's educational films we did with our friends at Transport.

Microsoft Touch Mouse

We had the good fortune to team up with our friends over at Microsoft Hardware again to commission an artist edition of their high end Touch Mouse from New York designer Deanne Cheuk.  The end result was beautiful, and the process used to make is is also amazing.

Microsoft Studio Mouse

Central Planning managed the artwork production for a limited edition of Microsoft 3500 Studio mice.  We had a great time collaborating with 7 contributing artists - Fernando Chamarelli (Sao Paulo), Kirra Jamison (Melbourne), Matt More (Portland, ME), Linn Olofsdotter (Portland, OR), Mike Perry (New York), Kustaa Saksi (Amsterdam) and Jonny Wan (Sheffield, UK) -  stand by for more releases to come in the series!

Custom Art

Want to launch an Artists Series of high end peripherals?  Need custom art for a limited edition skateboard deck?  Have a device gallery that needs stills or animation?  Would your office look rad with a few original pieces, like ONE of ONE editions by serious talent?  No problem...  Central Planning has been doing exactly that since it's inception in 2007, working directly with Artists, Graphic Designers, Talent Collectives and their agents.  To date we've commissioned hundreds of pieces of electronic and physical art, and worked with the best talent on every inhabited continent (we're still waiting for someone to set up shop in Antarctica).

We can get a project up and running in a matter of days, seal the deal with an artist via a wire in a matter of hours, and take the pain out of the process immediately.  No need for your accounting department to set up dozens of foreign vendors in multiple countries, assign an employee to track down the allusive guy who goes by a pseudonym, or fumble through an awkward cold call.  We can do it for you quickly and we've done it before, let us help.

Here are just a few of the people we've worked with to date:  Alex Trochut, Alvaro Artega, Andrew Pommier, Antti Uotila, Catalina Estrada, Daniel Jackson AKA Surface to Air, Derrick Hodgson, Deanne Cheuk, Emilio Kozak, Erik Otto, Fernando Chamarelli, Gary Fernadez, Geieve Gauckler, Giuli Sebastien AKA Rolitoland, Hanna Stouffer, Hort, Iain McArthur, Ippie Gyobu, James Marshall AKA Dalek Art, Jasper Goodall, Jeremy Ville, Jimmy Hollander AKA SKWAK, Joe Van Wetering, Jon Forss AKA Non Format, Jonny Wan, Junichi Tsuneoka, Justin Blyth, Kate Moross, Katrin Olina, Kenzo Minami, Kimou Meyer AKA Grotesk, Kirra Jamison, Klaus Haapaniemi, Kustaa Saksi, Laurent Fetis, Patswerk, Linn Olofsdotter, Lucas Cook AKA Parskid, Luke Ramsey, Grand People, Mario Hugo Gonzalez, Mark Grahm AKA I Love Dust, Mathieu Misiaen, Matt W. Moore AKA MWM, Maurizio Santucci, Maya Hayuk, Mayuko Fujino, Merdan Agaev AKA Merdanchik, Mehdi Hercberg AKA Shobo Shobo, Michael Perry, Tado, Motomichi Nakamura, Nobumasa Takahashi, Pierre Marie, Piotr Holub AKA Peha, Raymond Lemstra, Robin Nishio, Rubens LP, Sam Flores, Sanderson Bob, Serial Cut, Si Scott, Siggi Eggertson, Stephen Crowhurst, Svend Smital AKA eBoy, Vikki Wong AKA Meomi, Ville Savimaa, and William Chan AKA Phunk Studio

Nike Basketball

The video shows 8 athletes suiting up in their NCAA Basketball team uniforms, juxtaposed with 8 die-hard hoops fans applying their pre-game war paint; followed by 8 separate school specific iterations of the project.

LAUNCH.ORG HEALTH

Central Planning joined forces with NASA for the 2nd time to provide keynote and innovator videos for their twice yearly LAUNCH forum, this time focusing on the challenges of Health.  Once again, Todd got to deploy the Erroll Morris 'Interrotron' interviewing technique, check it out at Launch.org.

CASE STUDY - Nike Tennis

For simplicity, Nike wanted to keep the production of this spot in-house, but needed a more robust infrastructure than was available internally. Central Planning was able to step in and provide that infrastructure seamlessly without getting in the way, or creating unnecessary layers of red tape.

(Broadcast TV + Viral)

CASE STUDY - ZUNE HD

Over the space of 11 months Central Planning worked with the Microsoft Zune Team to coordinate the 3D Product Renderings, Stills, Packaging Art, Marketing Animation, and Model Photography for the launch of the Zune HD. That work resulted in 13 motion graphics projects, 25 photo realistic product renderings, 2 still model shoots, a still product shoot, and 10 works of original fine art—with work taking place in California, New York, Oregon, Florida, Washington, The United Kingdom, Argentina, Germany, Panama, Australia, Japan, France and Germany.

CASE STUDY - NIKE 706

Working in conjunction with Nike China, Central Planning produced the media content for their flagship "706" arts space in central Beijing; explaining and promoting the game of basketball to the Chinese public through a series of pieces explaining the history and future of the game, as personified by Michael Jordan and Lebron James.

CASE STUDY - NIKE TRAINING CLUB

Central Planning produced over 200 drill videos for the Nike Training Club, Nike's online and iPhone application. Featuring Nike Master Trainers and pro athletes such as Serena Williams and Maria Sharapova; and filmed in Portland, New York, Amsterdam, London, and Stockholm - these projects have allowed us to master the art of affordable high quality multicam production.

Archived Work

Take a look at our back catalog of work. While many of our past projects are here, we also have quite a few that we can't post publicly due to client confidentiality constraints, so please let us know if you can't find an example of what you're after!