Tales From The Kitchen - Nike Free
Posted on April 10, 2012
In our second collaboration with NYC agency Doubleday & Cartwright and illustrators Part & Parcel, Central Planning has gone back to "The Kitchen" and tackled the development of the Nike Free!
Nike Air Alliance
Posted on April 4, 2012
It's not every day that we're asked to create an animated team of Superheroes from thin air. So, when our friends at Peet Kegler called for an elite lineup of Nike athletes to defend the world from evil-doer Dr. Deflation, we assembled an ass-kicking super team of our own.
Helmed by director Manny Bernardez, and featuring illustrations from the 123Klan and music from the legendary RJD2, this campaign includes a :30 second broadcast tv spot as well as a short film for Footlocker's website. Enjoy.
Nike Fuel Band
Posted on January 13, 2012
The Nike Fuel band is an amazing and intuitive piece of technology, however what's going on inside isn't quite as simple. Nike approached us in November to create a mini documentary and explain the process behind it's development, as well as to delve into what's actually going on underneath that matte black surface.
Pillsbury
Posted on December 20, 2011
Done in conjunction with the Campbell Mithun out of Minneapolis, these info-graphic pieces answer the age old question of... "What's there to eat?". Answer, good old American style breakfast sandwiches!
Box Tops for Education
Posted on December 19, 2011
Want to help your kid's school? Let us show you how with Box Tops! This series of regional spots done for Campbell Mithun shows parents how to help their children's schools by purchasing items they already use.
SONY F3 ADDED TO OUR GEAR
Posted on December 15, 2011
After much deliberation, we added a Sony F3 Camera with RGB 444 firmware, an uncompressed recorder, and several PL mount lenses to our equipment room... We've been super happy with the image quality, but it gets heavy pretty quick when you start hanging gear on it!
POST FACILITY UPGRADES
Posted on December 15, 2011
After weighing our options and with an eye toward the future, Central Planning has added MEDIA COMPOSER 6 and RESOLVE 8 licenses to our post production arsenal. This means that our two rooms now have Avid MC6 Final Cut 7, FCPX, Premier Pro 5.5, Resolve 8.1.1 and Apple Color 1.5.3 all simultaneously available. Also, since projects aren't getting any smaller... we added an additional 48 terabytes of RAID storage to the facility, bringing our high speed online storage total to 66 live terabytes. And last but not least on the archiving front, we also upgraded our network LTO to a Cache-A Pro-Cache 5. Hit us up if you have questions!
Launch Energy
Posted on November 14, 2011
Central Planning returned to Florida for NASA's 3rd Launch Forum, this time focusing on the challenges of providing Energy to our growing world. It was amazing to spend time with some of the world's best minds working on one of the biggest problems facing our planet, take a moment to check out their innovations at Launch.org or on our WORK PAGE.
John Wall Breakout
Posted on October 30, 2011
Working with Director James Blagden (of Doc Ellis Fame) we were able to film John Wall in DC during the NBA lock out. In the end we were surprised, pleased, and tripped out by our collaboration... Enjoy!
Back 4 The Future
Posted on September 19, 2011
Earlier this month we teamed up with Portland Agency PeetKegler to help Nike PR flesh out the launch of the Nike Mag with 6 videos released to support the eBay auctions of these legendary shoes. The project helped to generate millions of dollars for the Michael J. Fox foundation, but you know what the coolest part was? Getting to photograph the original Air Mag's from 1988 and seeing the inside of the production facility!
Nokia N9 Wallpapers
Posted on August 21, 2011
In January of this year Central Planning paired up with Nokia to commission a set of 15 original works of art for the (at the time) forthcoming and MUCH anticipated N9 handset. We think they turned out great if we do say so ourselves! We'll keep adding more images of the art as it is released.
Microsoft Touch Mouse
Posted on August 10, 2011
We had the good fortune to team up with our friends over at Microsoft Hardware again to commission an artist edition of their high end Touch Mouse from New York designer Deanne Cheuk. The end result was beautiful, and the process used to make is is also amazing. Click on the image below to see a brief video Microsoft produced internally that shows the laser etching in action.
THE NBA LOCKOUT HASN'T STOPPED THIS...
Posted on August 2, 2011
We recently linked up with director and creative genius James Blagden and a certain former #1 draft pick for a project that should be dropping in this fall. We're sure we'll be surprised, pleased, and tripped out by the end result. Stay tuned.
MORE SCIENCE FILMS!
Posted on July 5, 2011
In the continuing quest to explain the myriad of features HP packs into their notebooks, our friends at Transport asked us to create a science lab right out of 1965. Take a peek and see if you can find the homage to Spinal Tap!
RAINBOWS AND WATERFALLS RUN THROUGH OUR MINDS
Posted on June 15, 2011
In collaboration with NYC agency Doubleday & Cartwright and illustrators Part & Parcel, Central Planning created the first episode of "Tales from The Kitchen", a Nike web-series designed to educate consumers about new innovations.
The challenge with this project was to explain the HYPERFUSE technology in a way that was entertaining in addition to educational.
Doubleday & Cartwright figured "what better way to do that than with a CARTOON!" With the aid of some great animators, and a little musical assistance from Henry Mancini and Shuggie Otis, we agree. Be on the lookout for more episodes!
Microsoft 3500 Studio Mouse - Artist Series
Posted on May 13, 2011
On May 12 Microsoft unveiled their Studio 3500 Artists Series mice, allowing us to finally talk about the project! We managed the artwork production and had a great time collaborating with 7 contributing artists - Fernando Chamarelli (Sao Paulo), Kirra Jamison (Melbourne), Matt More (Portland, ME), Linn Olofsdotter (Portland, OR), Mike Perry (New York), Kustaa Saksi (Amsterdam) and Jonny Wan (Sheffield, UK). Check out the artwork and final images on our WORK page.
Cool Like The Breeze When It’s 95 Degrees
Posted on April 14, 2011
This is what you get when you put Chris Bosh, Ken Griffey, DeShawn Jackson and Amare Stoudemire on a huge greenscreen stage in Miami - then add music from the Cool Kids and original artwork from Grotesk. With over 2.6 million hits, we truly believe "Get Fresh Air" qualifies as 'viral'! Take a look at the piece on our work page or check out the latest hit count on youTube.
SITE UPDATES...
Posted on March 25, 2011
We admit it, updating our site isn't always the first thing on our minds when we're busy. But we do get around to it eventually... Enjoy :)
WHAT DO YOU GET WHEN?
Posted on March 23, 2011
What happens when you put Chris Bosh, Ken Griffey, DeShawn Jackson and Amare Stoudemire on a huge greenscreen stage in Miami - then add music from the Cool Kids and original artwork from Grotesk? Something good. We're finishing this project up over the next few weeks so check back soon!
SECRET PROJECT, SHHHHH!
Posted on February 15, 2011
You know that big European manufacturer of consumer electronics? The one from that country that has a common border with Russia? Yeah, I think you know who I mean. Well we teamed up with them to do some really cool stuff but, we can't talk about it yet. Stand by for an update this fall.
HP HOW TO
Posted on January 30, 2011
Remember science class? Remember 16mm film projectors? Remember acting so bad it was fun to watch? Take a peek at what HP has in store for the future though the lens of 3 great retro 60's educational films we did with our friends at Transport on our WORK PAGE.
HP BEATS AUDIO
Posted on January 4, 2011
Central Planning teamed up once again with Portland agency Transport to film a promotional web video for HP and Beats Audio - In their infinite wisdom, Transport felt that the best course of action for filming the scripts' party scene would be to throw an actual party... sweet! Check out the finished piece on our WORK PAGE.
LIGHTS? YEAH, SANTA BROUGHT A FEW LIGHTS...
Posted on November 20, 2010
Christmas came early and Santa dropped off two Arri 1k open face lamps and two Arri 650w fresnels, along with a Chimera softbox. When you pair these hard sources up with our four KinoFlo soft bank fluorescents and our basic grip and flag package, we're able to handle most small budget shoots with gear on hand, allowing us to keep costs down for our end clients. Check out our updated gear list, all available for rent.
NASA & LAUNCH.ORG
Posted on November 18, 2010
In late October Central Planning joined forces with NASA for the 2nd time to provide keynote and innovator videos for their twice yearly LAUNCH forum, this time focusing on the challenges of Health. Once again, Todd got to deploy the Erroll Morris 'Interrotron' interviewing technique, check it out at Launch.org or on our WORK PAGE.
WE ADDED THE HONEYMOON SUITE
Posted on November 16, 2010
If you've never visited our stylish corporate headquarters, you might not realize that Central Planning's office building was once an Econo Lodge Motel... and we've just added the crown jewel of the property, Room 106. The former "Honeymoon" suite with it's double size footprint, four work stations, printer, fax, and phone - it's the prefect command center for a shoot and also large enough for camera prep and casting.
INTEL & MEEGO
Posted on November 7, 2010
Working in conjunction with Iron Horse interactive, Central Planning produced, shot and edited a promotional piece for the MeeGo mobile platform. Check out the original rap track!
HP FEATURE VIDEOS
Posted on October 20, 2010
Here's a series of very quick videos we put together with Portland Agency Transport to highlight some new features on HP Notebooks. Enjoy!
NIKE TRAINING CLUB, FY'10 REFRESH
Posted on September 5, 2010
Check out our latest refresh of the Nike Training Club, on our work page. This time the focus is RUNNING!
NEW WEBSITE!
Posted on August 31, 2010
We've just launched a redesign of our website, hope you like it!